Index
The real estate brokerage is one of the most complex and strategic activities in the real estate sector.
The real estate broker, better known as real estate agent, plays a key role in connecting those who want to sell or rent a property with those who want to buy or rent it.
In this guide we see who he is, what his responsibilities are and how to take up this profession.
Real estate brokerage activities: what does it consist of
Real estate brokerage includes a set of transactions that go far beyond the simple search for real estate.
The mediator deals with:
- analyze the market to determine the correct value of the property;
- promote properties through traditional and digital channels;
- manage negotiations between the parties, providing assistance in the definition of price, conditions and timing;
- verify the urban planning documentation and cadastral to ensure the regularity of the property;
- coordinate activities up to Notarial Deed.
In essence, the real estate broker is the point of reference for all phases of the brokerage, from valuation to the signing of the contract.
Who is the real estate broker
The real estate broker is a professional who acts as an intermediary between two or more parties interested in concluding a deal concerning real estate. Its main function is to promote the encounter between supply and demand, ensuring the transparency and correctness of the transaction.
Unlike a consultant or representative,Agent acts impartially: it does not represent a specific part, but Facilitates the conclusion of the agreement ensuring correct assistance and information to both parties.
The activity is regulated by Civil Code (art. 1754) and requires registration with the Chamber of Commerce, to protect the professionalism and safety of customers.
Real Estate Broker Requirements
To carry out real estate brokerage in Italy, it is necessary to meet a specific set of professional, ethical and training requirements.
The route starts with the frequency of a qualifying course recognized by the Region, which provides the basics of civil law, appraisal, urban planning, real estate taxation and sales regulations. At the end of the course it is mandatory to passexam at the Chamber of Commerce, the only body that issues official brokerage authorization.
In addition to training, the mediator must meet certain subjective requirements:
- Age of majority and upper secondary school diploma;
- Italian or European citizenship and full enjoyment of civil rights;
- absence of criminal convictions for crimes against public administration, property or related to professional activity;
- absence of situations of incompatibility, such as jobs that involve representation of one of the parties or technical professions related to the design of the treated building.
Once the exam has been passed, the professional must enroll in the REA (Economic and Administrative Directory) to start operating legally.
Real estate brokerage contracts
The real estate brokerage agreement governs the relationship between agent and customer and can be concluded with both the seller and the buyer.
It is through this agreement that the obligations of the parties, the objectives of the collaboration and the economic conditions are defined.
The contract can take different forms, each with specific advantages:
- exclusive assignment, in which the customer entrusts the sale to a single broker for a fixed period; it is the most effective formula for the agent, who can invest in marketing, promotion and lead acquisition with greater security;
- non-exclusive assignment, which allows the customer to contact more professionals; in this case the agent must be particularly competitive on the service offer and on the speed in bringing in qualified buyers;
- occasional mediation, which occurs when the agent favors the meeting between seller and buyer even without a formal assignment, but still maintains the right to commission if the transaction is concluded thanks to his intervention.
In each contract, essential elements must be indicated such as:
- duration of the assignment and renewal methods;
- Agreed commission and the moment in which the right to compensation matures;
- services included in the mediation activity (evaluation, marketing, visit management, document support);
- customer obligations in providing true documentation and collaborating during the sale;
- Any penalties in case of early withdrawal or violation of exclusivity.
For a real estate agent, knowing how to explain the content of the assignment in a simple and convincing way is often the Key to getting more mandates and build stable relationships with sellers.
Real estate agent incompatibility
The law provides for some professional incompatibilities to ensure the neutrality of the intermediary.
A real estate agent, in fact, cannot carry out activities at the same time that may generate conflicts of interest, such as:
- public employment;
- construction, administration or management of real estate for own account or for third parties;
- consultancy or technical professions that involve direct assessments of the properties subject to mediation (e.g. architect or surveyor in relation to the property being treated).
These rules ensure that the activity of Real estate brokerage remains impartial and based on mutual trust between professional and customer.
How much does a real estate broker make
In general, the real estate agent commission It is located between the 2% and 4% of the value of the deal, but more competitive models are emerging that provide reduced percentages to make the service more accessible to the seller.
In this scenario you will find Casavo which proposes a 1% commission, an approach that often makes it easier to acquire tasks and accelerate the conclusion of negotiations.
In fact, a clear and low commission helps to reduce the seller's initial resistance and increases the probability that the agent will obtain the assignment, with a positive impact on the volume of transactions followed.
I Real estate agent earnings At first experiences, therefore, they can start from 20,000—30,000 euros per year, while a structured professional, supported by digital tools and a constant flow of qualified opportunities, can overcome 60,000 euros per year, especially in dynamic markets or in the luxury real estate segment.
Become a Casavo Agent
If you are thinking of pursuing a career in real estate brokerage, enter Casavo can be a real opportunity for growth.
Casavo provides agents with highly profitable economic plans, advanced technological tools and career paths for Transforming talent into concrete results.
Not only that, Casavo is the only player on the market that offers direct sales orders from real estate investments and splits, institutional partnerships and continuous technical and legal assistance. An entire company to support, as well as training and training courses.
The goal is simplify the agent's job, leaving him more time for what really matters: building relationships and closing deals.