Index
A real estate agent mediates sales, arranges viewings of properties, and provides information to sellers and buyers.
Are you thinking about pursuing a career in real estate? To give you a clear idea, here's an article from Casavo on what a real estate agent does in a typical day, including daily tasks, study, constant research, and managing unexpected events.
The role of the real estate agent
For those who observe this job from the outside, the answer to the question "What does a real estate agent do?" seems obvious: he shows houses to people. In truth, there's much more behind the many daily appointments.
To summarize, we can say that agents manage sales and rentals with a mediation role between sellers and buyers or between tenants and landlords. When you obtain your professional qualification, you acquire a series of fundamental skills for nurturing these relationships. Your goal is to become a point of reference in negotiations between two or more strangers who are trying to obtain the maximum advantage for themselves. To do this, you need preparation, competence, and empathy, and to structure your work routine around the 7 steps we will now illustrate.
1. Finding new clients
Finding new accommodations and people to whom to offer them is a fundamental aspect of this profession. Here, relational skills are particularly useful: courtesy, precision, and professionalism are highly appreciated for establishing relationships of trust and closing deals.
If, to understand the workload that awaits you, you're wondering how many hours a real estate agent works, we can honestly tell you that sometimes it's necessary to go a step beyond traditional office hours. For example, if a client contacts you in the evening or on the weekend with a message, we recommend responding immediately, even if only to politely reschedule for a later appointment during working hours. Just sending a small signal is enough to make them know you're there.
2. Study and update
To keep up with the latest developments in the sector, you need to study consistently. Cut back a little bit; of time in your day to read the latest administrative and legislative news on the market. Always dedicate yourself to updating through courses or with microlearning, a time management system that allows you to find new inspiration in just a few minutes.
3. Client and property portfolio management
Keeping your contacts and current assignments in order helps you always know what to do and who to contact. Develop a method to create your archive and integrate the information you have quickly and accurately. This way, you'll be able to match apartments with the most suitable profiles based on valuation, size, and other features.
4. Viewing properties for sale or rent
Showing properties to potential clients is the most important part of a real estate agent's job. When you take people to view the properties in your portfolio, you need to find the right words to convince, reassure, and win them over. It's up to you to showcase the good features and downplay the flaws, anticipate questions and understand needs.
You'll often also need to conduct site inspections to set up the house, and perhaps to spruce it up with the home staging technique.
5. Appointments with clients
What does an agent do outside the office? Simple: he travels around the city between appointments. In addition to showing apartments, there are visits to people who intend to put properties on the market, surveys for valuations and less formal meetings for coffee or lunch with colleagues and clients seeking advice. Then there are the photo shoots to follow to publish online ads with photos, videos and the possibility of conducting virtual visits. The agent's day is rarely spent in a boring and monotonous shift at the desk.
6. Promotion on the web
The activity of a broker today cannot do without a constant and curated digital presence. To get found—and to find new clients, in turn—dedicate time and energy to your social media channels. Talk about your work, showcase the listings you follow, and find a personal slant to talk about yourself. A good social media marketing strategy can make a difference more than traditional media.
Also take care of publishing your listings online with quality photos and detailed information, check your email frequently, and constantly think of new ways to communicate with your audience.
7. Administrative and bureaucratic documents
The answer to the question how many hours does a real estate agent work requires a large amount of time to be dedicated to bureaucratic and administrative obligations. The various negotiations you follow require reports, preliminary agreements, estimates, and contracts, which you are responsible for drafting, perhaps with the support of your agency's legal specialists.
Then there are internal paperwork to complete, such as:
- reports on concluded contracts and on the acquisition of new mandates;
- management of the property and client register
- reports on activities carried out;
- market research and analysis
All these are extremely important activities that should never be overlooked. Now that you know more about the details of what a real estate agent does, you have the information to understand if it's the right profession for you. Entering the world of real estate allows you to help make the dreams of many people looking for a home come true. A noble and beautiful goal, which we at Casavo strive for every day by offering our partners a series of technological and management advantages to make their work easier. Discover our partner program now and join the future of real estate.