How commissions work in real estate agencies: a clear guide

Costanza Arbinolo
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Commissions in real estate agencies represent a fundamental component of the functioning of the real estate sector. Understanding how they are calculated and distributed is essential for anyone involved in buying or selling real estate. Commissions are essentially the commissions that real estate agents receive for their services, and they can vary based on several factors, including the value of the property and contractual agreements. In this guide, We will explore in detail how commissions work in real estate agencies, illustrating the various aspects that influence these commissions and providing practical examples for a clearer understanding.

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Introduction to commissions

What is a commission

The commission is the amount of money that a real estate agent receives as compensation for the services offered during a real estate transaction. This amount is generally a percentage of the property's sale price. Commissions represent the main income for real estate agents and can be negotiated in the contract between the agent and the client. Usually, both the buyer and the seller may be subject to payment of the commission, although the methods vary depending on local regulations and specific agreements. Understanding how the commission works is crucial for anyone who participates in the real estate market, as it directly affects the total costs of the transaction. In summary, the commission is a commission that rewards the agent for his role in brokering the deal.

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Importance of commissions

Commissions play a crucial role in the real estate sector as they represent the main source of income for real estate agents. These professionals dedicate time and resources to facilitating transactions, offering services such as property valuation, property promotion, negotiation management, and legal assistance. Without commissions, it would be difficult for agents to support these activities and offer a quality service, as required by the Civil Code. In addition, commissions encourage agents to obtain the best results for their clients, since their compensation is directly linked to the success of the sale or purchase of the property.

It is important to note that the Civil Code establishes specific rules regarding commissions and agents' rights, ensuring that compensation is fair and proportionate to the work done. Therefore, understanding the importance of commissions helps to value the work of real estate agents and to justify the costs associated with their services.

Who pays the commission

The commission payment may vary depending on agreements made and local regulations. In some cases, the seller of the property pays the entire commission to the real estate agency. This often happens when the agency represents only the seller. In other situations, the commission cost may be shared between the seller and the buyer, especially when the agency acts as an intermediary for both parties. In some markets, it's customary for the buyer to cover the commission, especially if they've hired an agent to find a specific property. It is essential to clarify who is responsible for paying the commission before finalizing any agreement, to avoid misunderstandings and ensure a transparent and correct transaction. This aspect should be specified in detail in the contract between the parties involved.

Calculation of commissions

Standard percentage

The standard commission percentage in real estate can vary greatly depending on the region and the type of transaction. However, a commonly accepted percentage generally ranges from 2% to 7% of the property's sale price. For example, if a house is sold for 200,000 euros, the commission could vary between 4,000 and 14,000 euros. Real estate agencies often set a fixed percentage in the brokerage contract, but it is possible to negotiate this value, especially in competitive markets or for high-value properties. It is important to note that the commission percentage must cover not only the agent's compensation, but also the agency's operating costs, such as advertising and administrative expenses. Therefore, understanding the standard percentage helps to better plan the expenses related to buying and selling real estate.

Variables That Influence

Several factors can influence the commission percentage in a real estate transaction. One of the main ones is the value of the property: high-value homes may have a lower commission percentage than those of lower value, since the total amount of the commission would still be significant. The complexity of the transaction also plays a role: sales that require more time and resources, such as those of commercial real estate or property with legal problems, may justify a higher commission. In addition, the local market may influence commissions; in very competitive markets, agencies could reduce rates to attract more customers. Finally, the agency's reputation and experience can affect: agencies with a high reputation and a wide portfolio of services may require a higher commission than new agencies trying to establish their presence in the market.

Practical examples

Let's consider some practical examples to better understand how commissions are calculated. Let's imagine a house sold for 300,000 euros with a commission set at 5%. In this case, the real estate agency would receive a commission of 15,000 euros. If the commission were divided equally between the buyer and the seller, each party would pay 7,500 euros.

In another scenario, let's say a commercial property sold for 1,000,000 euros with a commission of 3%. The agency would earn 30,000 euros as compensation. However, if the transaction required complex negotiations and numerous additional services, the commission could be negotiated up to 4%, bringing the total commission to 40,000 euros.

These examples illustrate how the percentage and nature of the transaction can influence the final amount of the commission, underlining the importance of clearly defining the terms in the contract.

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Differences between types of agencies

Traditional agencies

Traditional real estate agencies have been operating with a business model that has been established for decades. These agencies offer a full range of services, including property valuation, advertising, organizing visits, and managing negotiations. Usually, the commissions requested by traditional agencies are higher than other types of agencies, often fluctuating between 5% and 7% of the sale price of the property. This is justified by the level of personalized service and the vast network of contacts and resources that these agencies can make available to customers. In addition, traditional agencies tend to have physical offices where clients can meet directly with agents, offering a sense of trust and transparency. This approach can be particularly advantageous for those who prefer direct interaction and constant support throughout the buying and selling process.

Online Agencies

Online real estate agencies represent an innovative model that uses technology to offer real estate services at reduced costs. These agencies operate mainly through digital platforms, allowing customers to manage many of the phases of buying and selling directly online. Casavo, the smart solution for seeing home, offers an innovative model that wants to revolutionize the real estate market, making the sale of a property transparent, easy and fast.Casavo offers a digital service, transparent commissions, dedicated support at every step. In fact, a seller can obtain an instant valuation based on a series of databases including the real estate market observatory (OMI); and then discover interested potential buyers, managing the entire sales process remotely, from an app, email or directly on call with Casavo real estate consultants. The commissions requested by online agencies are generally lower than traditional agencies, often around 2% or 3% of the sales price, In the case ofCasavo The 1%. This is possible thanks to the reduction of operating costs, such as the absence of physical offices and the automation of many processes. However, the level of service may vary: while some online agencies offer limited support, others combine digital efficiency with the personalized assistance of expert agents available via telephone or video call. This type of agency is ideal for those who are comfortable with technology and are looking for a cheaper and more flexible alternative to traditional methods.

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Hybrid Agencies

Hybrid agencies combine elements of traditional and online agencies, offering a solution that balances personalized services and reduced costs. These agencies use digital platforms to manage many administrative and promotional activities, while maintaining direct contact with customers through dedicated agents. The commissions requested by hybrid agencies are generally intermediate, usually around 3% or 4% of the property's sale price. This approach allows you to reduce operating costs without sacrificing service quality. Customers can benefit from a more flexible experience, choosing which services they want to manage themselves online and which they prefer to delegate to agents. Hybrid agencies are an ideal choice for those looking for a balance between the convenience of digital platforms and the reliability of human support, better adapting to the different needs of clients in the real estate market.

Regulations and Regulations

Italian laws on commissions

In Italy, real estate agents' commissions are governed by specific laws and regulations that aim to protect both customers and agents themselves. One of the main references is Law No. 39 of 1989, which governs real estate brokerage. Under this law, agents must be registered with the Chamber of Commerce and meet certain professional requirements. In addition, commissions must be clearly defined in the mediation contract and communicated transparently to customers. There is no fixed percentage established by law, but it is common for the commission to vary from 2% to 5% of the sales price. Regulations also require agents to provide detailed reporting of the expenses and services offered. These regulations are essential to ensure a fair and transparent real estate market, protecting the interests of all parties involved in the transaction.

Contracts and Clauses

Real estate brokerage contracts are essential tools that define the terms and conditions of the relationship between the real estate agent and the client. These contracts must be written in writing and include specific details such as the duration of the assignment, the amount of the commission, and the methods of payment. A fundamental clause in mediation contracts is the one that specifies the circumstances in which the agent is entitled to the commission, for example if the sale takes place thanks to the agent's intervention. Other clauses may concern early termination of the contract and penalties in case of default by the customer or agent. It is important that the clauses are clear and understandable to avoid legal disputes. Contracts must comply with current regulations and can be customized according to the specific needs of the parties involved, thus ensuring transparency and legal protection for both.

Rights and obligations of the parties

In the context of real estate brokerage, both real estate agents and clients have specific rights and obligations that must be respected to ensure a fair and transparent transaction. Real estate agents have the right to receive the Real estate agency commission agreed in the contract, provided that they have played their role in facilitating the sale. They also have a duty to provide accurate and complete property information, in addition to complying with professional and conduct regulations.

On the other hand, customers have the right to receive a professional and transparent service, with all the information necessary to make informed decisions. Customers must pay the Real estate agency commission as established in the contract and collaborate with the agent by providing the required documents and information. Both parties must comply with the terms of the contract and communicate clearly to avoid misunderstandings and conflicts. These rights and obligations are fundamental to a relationship of trust and success in real estate brokerage, in which the Real estate agency commission represents an essential component.

Respecting these aspects allows you to maintain a professional relationship based on trust, with the certainty that thegreased Real estate agency commission is justified by the value of the service received.

Tips for customers

How to negotiate commission

Negotiating the commission with a real estate agent may seem like a complex task, but with some strategy you can reach a win-win agreement. First of all, it's important to do research on the local market to understand the commission rates common in your area. This will provide a starting point for negotiation and will help conclude a Deal advantageous. When discussing with the agent, it's helpful to be transparent about your budget limits and expectations. Asking for details about the specific services included in the commission can help assess if the cost is justified, thus helping to close a Deal Fair.

Another effective approach is to negotiate a lower commission in exchange for an exclusive contract, which guarantees the agent the exclusive assignment of the sale. Finally, considering the possibility of contingent offers, where the commission may vary depending on the time needed to conclude the sale or the final price obtained, may be decisive for closing the deal on the best terms. The key is to keep communication open and seek a fair compromise..

What to check in the contract

Before signing a real estate brokerage contract, it is essential to check several aspects carefully to avoid future surprises. Start by making sure that the commission is clearly specified, including both the percentage and the terms for payment to Conclusion of the Deal. Also check the length of the assignment and the conditions for early termination of the contract, so you know what to expect in the event of changes.

Be sure to check if the contract includes an exclusivity clause, which would prevent you from entrusting the task to other agencies during the contract period. Carefully review the agent's responsibilities, including the services offered such as advertising, guided tours, and legal assistance, to ensure that they fully cover your needs up to Conclusion of the Deal.

Finally, carefully read the clauses relating to penalties and additional commissions to fully understand any extra costs. Taking the time to review these details will help you prevent misunderstandings and ensure a transparent and beneficial collaboration up to Conclusion of the Deal.

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Questions to Ask the Agent

When choosing a real estate agent, asking the right questions can make the difference between a successful transaction and a disappointing one. Start by asking the agent about their experience and specializations in the real estate industry. Questions like “How long have you been working in the industry?” and “Do you have experience with properties similar to mine?” they can provide guidance on their competence.

Asking for details about the marketing strategies they will use to promote the property is crucial. For example, “What channels will you use to advertise my home?” and “What's your plan to attract buyers?” they can help evaluate the effectiveness of their approach.

Finally, discuss expectations regarding the sales process, including expected timing and communication. Questions like “How long will it take for my house to sell?” and “How often will you update me on progress?” ensure that there is clear mutual understanding. These questions help establish a transparent and productive collaboration with the agent.When choosing a real estate agent, asking the right questions can make the difference between a successful transaction and a disappointing one. Start by asking the agent about their experience and specializations in the real estate sector. Questions like “How long have you been working in the industry?” and “Do you have experience with properties similar to mine?” they can provide guidance on their competence and ability to manage the Conclusion of the Deal.

It's crucial to ask for details about the marketing strategies that will be used to promote your property. For example, questions such as “What channels will you use to advertise my home?” and “What's your plan to attract buyers?” are useful for evaluating the effectiveness of their approach and for ensuring a Conclusion of the Deal quick and satisfying.

Finally, discuss expectations regarding the sales process, including expected timing and communication. Questions like “How long will it take for my house to sell?” and “How often will you update me on progress?” ensure that there is clear mutual understanding. These questions are essential for establishing a transparent and productive collaboration with the agent.

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