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Selling a home quickly can be a complicated goal even for real estate agents with years of experience. Here are some tips from Casavo to refine your sales techniques and speed up negotiations.
How to close a deal quickly
Selling a house in a few weeks is a goal that all real estate professionals aim for. Speeding up the closing times of sales means being able to take on a greater number of assignments and always earn new commissions.
To close deals, you need a good starting strategy and to identify the best path to achieve results. Read on to find out the three steps we recommend you follow.
1. Carefully study the property
Understanding the nature of the property you've taken on is the first step to selling your home quickly. Study its most attractive features to define the type of audience it could attract.
Don't just focus on the most obvious features, such as surface area and number of rooms, but also look at the location, the presence of nearby services, and any possible modifications that can be made. A large two-room apartment, for example, could be transformed into a three-room apartment, perfect for a young family willing to take on some renovation work. Try to describe alternative scenarios for each listing and the possible developments in the area where the property is located to help interested parties imagine what the future holds for them in that home.
2. Identify the right channels to reach the public
After understanding the key features of the property, focus on identifying the best ways to communicate with potential customers and succeed in selling the house. The promotion plan cannot do without some essential elements, which include:
- a curated advert to be published online and displayed in the agency showcase, with a precise and captivating description, quality photographs; and all the information you need, from square footage to energy certification;
- a marketing plan to be developed for each of the mandates and for your professional proposal;
- a curated presence on the web and on social networks to talk about your business; and the individual listings in the portfolio.
Within this overall picture, from time to time you will find the appropriate adaptations and variations to speak to the target people for the real estate offer you are promoting.
For example, imagine having a perfect home to be used as co-living or as a student residence. Given the target clientele, social media and web platforms play a key role in this case, and good monitoring of groups, forums, and Telegram channels will be necessary to intercept requests.
3. Experiment with innovative techniques and methods
The search for constantly new solutions is the key to understanding how to sell a house quickly. Keep up to date with the most innovative real estate techniques and experiment with cutting-edge methods to quickly achieve your goals.
home staging, for example, is An excellent tool to try to increase your chances of closing a sale. This process allows you to furnish a space with a setup studied in every detail, as if it were a theatrical set. It could be a single room to welcome guests during an open house event, or the entire apartment for a photo shoot that stimulates the imagination.
Home staging helps you present a property to its best potential, with thoughtful and refined furnishings. With the right furniture and furnishings, you can increase the perceived value of the home and increase curiosity. of those viewing the listing.
Among the other methods we recommend you try to sell your home quickly are definitely remote viewings. Thanks to virtual tours, you open the doors of the properties included in your mandate package to an even wider audience of potential buyers, free to reach you for online appointments wherever they are. With a 3D camera and dedicated software, you can take 360-degree shots of the housing unit that allow for an immersive experience that can be enjoyed comfortably on the screen of your computer or smartphone.
To find further inspiration and shorten the time it takes to manage your portfolio, we also recommend reading our article on how to sell a difficult property that no one seems to want. The tactics that work for seemingly unsellable listings also prove useful for finding original ways to present any home.
If you're looking for a solution that will forever change the way your real estate agency works, then come and discover the Casavo partner program. Our collaboration guarantees you a series of unique advantages, from direct purchase from us to access to the latest technological innovations. Enter the future of real estate with Casavo.
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