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In the career of any real estate agent, you may find yourself dealing with difficult-to-sell apartments. It could be a house that is the right size for a family but far from schools and other essential services, or an apartment in the city center that turns out to be too small for more than one person. The reasons that make a home unattractive on the market can be endless, but whatever the cause, there are some tricks you can try to implement to attract new potential buyers.
If you too have had to deal with or are struggling with houses that are difficult to sell, in this article you will find a collection of the three main useful tips to increase the chances of successfully completing your task. Let's see how.
Houses that are difficult to sell: 3 tips for finding a market
Let's start with a clarification: we would like to be able to tell you that these measures work 100% of the time, but unfortunately we cannot guarantee it. You also know well, based on your experience, that there are situations in which this is the case; Selling a house can be so difficult that it seems practically impossible.
Under ideal circumstances, you can meet owners who have perhaps already done everything they can to try to get rid of the property quickly and, thanks to the help of a specialized agency, receive that push to break the impasse.
Unfortunately, this is not always the case, and sometimes you have to deal with tasks that risk turning into real nightmares. With these Casavo tips, however, your work will be easier. simple and the closer sale closing. Here's how to promote a hard-to-sell house.
1. Always start with a strategic plan
This tip is always valid, not just when you're dealing with hard-to-sell apartments. The first step to take, even before placing a property on the market, is to structure an effective real estate marketing plan. This approach is valid both for the overall organization of the agency's work and for the management of individual projects. In this document, you'll gather a whole series of preliminary assessments that will then help you promote your listing. Take a moment, therefore, to define:
- what are the key features of the house you've been assigned to list. These could be the outdoor spaces, the brightness, the location, and they will become your main leverage with potential buyers;
- what is the ideal audience: is it suitable for families or is it better for couples? For young or old people?
- the main defects, such as poor lighting on a lower floor, or proximity to noisy places. It's always better to know your weaknesses in order to limit them and, if necessary, try to remedy them;
- what do you need to increase your chances of selling. It could be a quality photo shoot, a presentation video, or some other extra service that we'll see shortly.
Once you've established these starting points, evaluate the response they generate in potential buyers and adjust your aim based on the results. Perhaps a studio apartment near the university, which you considered suitable for out-of-town students, could instead prove suitable for single professionals.
2. Take advantage of home staging and open houses
When professional photography and filming aren't enough to highlight the qualities of hard-to-sell homes, resort to home staging. In short, it involves setting up the property to highlight all its most attractive features. You can add some strategic furniture, enhance a light point, or focus on color combinations with curtains and other decorations.
The usefulness of home staging is It has been demonstrated in numerous circumstances and undoubtedly represents a tool worth trying to speed up negotiations.
Once you have set up the home, also consider organizing an open house event to show it to the public in all its renewed splendor. Open house appointments always have a great power of attraction because they appear less binding and demanding than a traditional visit. You could therefore take the opportunity to show the house to new people and to its best potential.
3. Focus on social networks
If traditional real estate communication tools don't seem to be enough, remember to also activate digital channels andsocial media marketing. When selling a house is difficult, think about new ways to talk about it on social networks and increase its appeal.
If you have the opportunity, spend time in and around the property to create content that tells the story of life in the neighborhood and what that home has to offer that apparently no one wants. By better understanding its characteristics, you too will identify new strengths that you can propose more spontaneously to your followers on social media than with a simple ad. Maybe from one of the windows you can enjoy a sunset you had no idea about, or just a few steps from that address there are some new restaurants that are very popular in the city. Explore with curiosity and tell users about your discoveries.
With these three ideas, you already have an excellent starting point for getting rid of hard-to-sell houses. If you are looking for something that will allow you to manage more easily your assignments, become a Casavo partner now. With our collaboration, you can count on a series of cutting-edge technological tools designed for real estate agents like you to simplify your work every day.
Sell your properties at Casavo, or with Casavo. Want to find out how?