Index
Habits that shape a standard of service
Being a good real estate agent means mastering those practices on which your profession is based. A set of techniques for selling real estate whose continuous application becomes habit, until they become part of your standard of service.
Today, selling real estate requires a good mix of online and offline activities that concern the visibility of your brand and the presentation of your properties.
Let's look at 5 real estate sales techniques that cannot be missing from your daily practice.
1. Prepare the property for sale
You won't have a second chance to make a good first impression. So prepare the house with appropriate decluttering and home staging. Have a professional photo shoot and a presentation video.
Don't forget to create the virtual tour, so you can see the real estate market and its potential. You will be able to adequately pre-qualify the customer, verifying that the property is what they are looking for. This way you will avoid sightseeing and wasting time. Even the homeowner will be grateful!
2. Sales sign and offline activity
Ensuring the best visibility is a timeless challenge. The first element of proximity marketing is the evergreen sales sign or banner. In compliance with the advertising regulations, public decorum required by the Municipality and the condominium regulations, the advice is Display the sign on the apartment balcony and, if possible, on the condominium entrance. If it is a detached building, use the space offered by the access gate to the property.
Is the property inside a condominium? It might be a good idea to make some 'Just listed for sale' postcards to place in the mailboxes and do the same in those of the buildings on the block. Often the buyer is someone who already lives in that area.
If there is a free press or widely read paper newspaper in your city, it might make sense to place a property for sale ad. Frequently update your agency's shopfront with well-lit signs containing a nice photo of the property and a short descriptive text.
3. The role of classifieds portals and your website in real estate sales
Classifieds portals remain an indispensable medium for ensuring high-impact visibility for the property you need to sell. Take care with the texts, which should always describe not only the technical characteristics but also the needs that will be satisfied.
Attach several quality photos If possible, insert the link to the floor plans, video, and virtual tour. Remember to correctly geolocate the property. This is also information transparency, always requested by the buyer.
In addition to the listing that will be automatically published by the management system on your website, always create a blog post here telling the behind-the-scenes of the acquisition, the history of the property and those who lived there, and how it can improve the quality of life of the new owners. Insert a carousel of photos, videos, and virtual tours. Set up a contact form so as not to miss any expressions of interest.
4. Social Networks in Real Estate Agent Sales Techniques
Social networks, as the name suggests, are a digital place for socializing, not for direct sales. Transforming your profile or company page into a real estate showcase is not advisable. We all hate advertising; we skip it, scroll through our timeline, and report invasive ads.
Use these communication channels by using beautiful photos or short videos, a useful comment, or an observation that sparks interest.
Social networks are a great opportunity if used for what they do best: connecting people.
5. Open house, an American real estate sales technique that also works in Italy!
Open house, a real estate sales technique that has even inspired a Netflix television series. Organizing an open house allows you to concentrate more viewings in a short period of time, for example on the weekend. Virtuous real estate agents organize a version of this event dedicated only to colleagues, to encourage collaboration.
In any case, it is a highly successful real estate sales technique: it facilitates client selection, the participation of a credit advisor allows for faster access to a mortgage, and it creates a competitive mechanism that allows for a quick sale.
These 5 real estate sales techniques should be in every real estate agent's toolbox. Of course, they're not the only ones, but they're a good start for selling well in a competitive market.