Index
We want people to focus on their projects and dreams, not on selling their house. That's our job.
We recently launched our new TV and digital campaign, created in collaboration with Caffeina, a rapidly expanding Digital Native Agency, which shares our innovative approach and the desire to respond to people's needs with new languages that are accessible to everyone.
The commercial focuses on the stories of three different people, driven to sell their house by different motivations: a young chef who answers a job call abroad, a lively couple dealing with an annoying neighbor, and a dad who dreams of a more spacious home. great for his family.
The commercial aims to explain, at times with irony, the motivation that drives us to continue doing what we do: allowing people to dedicate their time to the realization of personal projects, instead of managing a long and stressful sales decision-making process.
Regarding the choice of Caffeina as a partner in the creation of this new integrated campaign, our Chief Marketing Manager Giulia Gagliardi said: “Caffeina impressed us with its ability to interpret our proposition in the right way, which is something new for Italy, and to transform it and tell it in a mix of experiences that people actually live. This story brings us closer to people and allows us to be clearer in responding to their needs. Our vision is 'freedom from complexity' and even when it comes to communication, we aim to make our value proposition easy to understand. Caffeina has succeeded perfectly by finding a balance between storytelling and the presentation of product innovation.”
“Casavo is a proptech that challenges consolidated companies and brands in a market lacking innovation,” said Tiziano Tassi, CEO and Partner of Caffeina. “We have found a client who we define as an “Ambitious Dreamer” and whom we can support in the challenge of becoming an industry leader, helping them develop a positive impact for their customers and the market. The Casavo model is an absolute novelty for the Italian market, and this creativity enhances the brand's unique offering, explaining it directly to all Italians.”
The TV spot is visible on the main national networks (Mediaset and RAI), as well as on La7 and DAZN. The content is also an integral part of a broader digital campaign on our social channels.