4/10/2022

Paris, our new city

Lara Bonalume
Author

Index

We have landed in Paris

For us at Casavo these are weeks full of news.
After the launch of our new brand, here's more news: we've entered a new market, the French one. And it's really a case of saying: bonjour, Paris.

A new market, new opportunities

With over 1.2 million annual transactions, France represents the largest Casavo presents a great business opportunity in Europe in terms of volume. Paris boasts around 45,000 residential transactions per year and a much more liquid real estate market than other European cities. An example? To sell a house in the French capital, Parisians take about half the time compared to Milan or Madrid.

And at Casavo we love challenges

For us, who have always aimed to facilitate and digitize residential transactions, this represents a great challenge. In Paris, the vast majority of those selling a house want to explore the market and obtain the highest price, without forgetting the time factor. This is why we have chosen to commit ourselves to finding the best buyer on the market. If, however, the seller is not satisfied with the offer received, Casavo will guarantee the sale within five months of the signing of the mandate, intervening as a direct buyer.

We are excited to announce our entry into France and the simultaneous acquisition of Proprioo. We have always seen the country beyond the Alps as the greatest opportunity for the residential market in Europe, given the significant volume of transactions. Our goal is to help thousands of French consumers with a simple, safe and advantageous solution for selling or buying a home. The entire Proprioo team - starting with founders Simon Primack and Henri Pagnon - is dedicated to helping them achieve their goals. has worked excellently so far pursuing our same mission, so we are happy to join forces and continue the journey together,” comments Giorgio Tinacci, Founder and CEO of Casavo. “We aim to reach a 5% market share in all key metropolitan areas by 2025, starting in particular with Paris. We are aware that this is an ambitious goal, but we are convinced that we can achieve it thanks to our technology, significant investments and Proprioo’s local know-how.”

Proprioo joins the Casavo Team

And it will be Proprioo, a market-leading PropTech platform, is joining us on this new adventure. The acquisition of the platform allows us to enter the French market supported by their expertise, technology, and network of 150 professionals, including more than 100 local real estate agents, underscoring our inclusive approach to traditional players in the sector, which has always been part of our DNA.

New talent, a new city, a new country.
A new point of arrival but also of departure because the more we grow, the more we want to expand our mission: to change the way people sell, buy, and live in homes. Throughout Europe.

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