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Choosing the right name for your business helps you present yourself to the public in a clear and recognizable way. Here are Casavo's tips for choosing the right real estate agency names to launch your business.
Real estate agency names: seven things to remember
When thinking about the right name for your company, you should always keep in mind a series of elements that are essential to the success of a business. In some cases, these may seem superfluous, almost silly. The truth, however, is that finding the best name for a business requires paying attention to the seemingly most insignificant details. Let's see what our seven suggestions are for real estate agency names.
1. Prepare a list of industry keywords
The first step to naming your agency requires pen and paper or, if you prefer, a word processing program for your computer or smartphone. Write down all the words related to the real estate world that come to mind without worrying about the order or any repetitions: house, purchase, dwelling, property, real estate, living, and so on. To this first block, then add another with terms commonly related to the idea of a new home, for example, project, dream, future, growth, ideal. These notes will provide you with a useful basis for structuring your professional identity.
2. A simple, evocative, and easy-to-remember name
The fundamental recommendation to keep in mind regarding names for real estate agencies is that the simpler they are, the more effective they are. By simplicity, we mean a name that is easy to pronounce and write, possibly short, and that immediately brings to mind the world of real estate. The ideal would be to be able to evoke in one, two, or three words at most the objectives you want to achieve with your work.
3. Also think about the size of the name
A short name is not only easy to remember, but it also allows you to better manage the space it actually occupies. Don't forget that the title you choose for your business is a key factor in determining the size of your business. It is destined to appear in many places, from signs to letterheads, all the way to the web. A hypothetical name like “Real Estate Agency of the Rossi family and partners” is not difficult to memorize, but try to imagine it on a business card, or as an interminable internet address to type to reach your site. Better to aim for something concise.
4. Don't follow the fads of the moment
If your goal is If you're launching a company that's destined to last, then it's best not to associate its name with any current trend. You risk, for example, tying your agency to the title of a TV series you love but which might be forgotten within a few years, or even a few months. Even in this case, a simple and personal solution guarantees a safe and effective result.
5. Short of ideas? Start with your name
There's nothing wrong with associating your business with your name. Think of how many successful examples there are in Italy and around the world of large companies with people's names or surnames, from fashion to publishing to food products. Linking name and brand is often an interesting choice, also useful for defining the real estate agency logo.
6. Check that the name is actually available
Sometimes you find the perfect name and discover too late that it is an already registered trademark. To avoid unpleasant surprises, check from time to time - even just through an online search - that no companies with the same name exist.
It's also a good idea to verify that the domain you're interested in for your business — that is, the web address on which you'll build your digital presence — hasn't already been purchased by someone else. If you realize it's taken but not associated with any site, you can track down the owner and ask them to sell it to you for a fee.
7. Ask colleagues and friends for their opinions
After you've gathered ideas for real estate agency names that you like the most, create a small group of friends and colleagues to whom you can submit your proposals. Accompany the list with some questions, for example:
- Is it easy to remember?
- What feelings does it evoke in you?
- If you saw it written on a billboard or on the web, would it strike you?
These informal discussions over a coffee or an aperitif can prove extremely useful for clarifying your thoughts and understanding which direction to take.
With the right name for your real estate agency, you have the perfect starting point for building a successful career in the real estate sector. Once you've taken your first steps, come and discover the world of Casavo. With our partner program, many benefits await you for unstoppable professional growth.
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