14/9/2022

How to set up a real estate agency window display

Guendalina Guaita
Author

Index

The shop window is the first element of your agency that attracts the public's attention, offering a first and important glimpse of who you are and the properties and services you offer. To make the most of it, here are some winning ideas for window dressing for a real estate agency.

Tips for window dressing for a real estate agency

If it's true that the website is the best business card you can make available to online users, the window display is your most valuable weapon for getting noticed by passers-by and gaining their trust.

With the right lighting and arrangement of the elements, you can convey a professional, solid, and reliable image. Let's look at 8 tips to do everything right.

1. Neat and tidy shop windows to convey expertise

Study how to organize a geometric and orderly distribution, which communicates an idea of precision and seriousness to customers. Arrange the signs in a regular and well-spaced grid to give each of them the right prominence.

2. Choosing the displays

When setting up the real estate agency window, avoid attaching the ads directly to the glass: you would dirty it and ruin it with traces of adhesive tape. Cable displays are the ideal solution for organizing the sheets and replacing them easily whenever you need them.

3. The value of free space

Shop windows not only serve to present the products for sale but also to offer a glimpse of how a shop is made inside. So don't fill every inch: allow passersby to take a look at how you've organized your business. Careful and elegant furnishings reassure the public and make them feel at ease.

4. Illuminated panels to highlight offers

When decorating the window of your real estate agency, focus on LED illuminated displays that add a special effect to your ads. Opt for backlit panels to highlight particularly prestigious properties, or to get noticed even in the evening.

5. Pay attention to composition

Setting up a window display means arranging the elements in such a way as to catch the eye of those passing by on the street. Consumers are easily attracted by elements that are at their eye level. The focal point will therefore be in the center and about one and a half meters from the ground: this is where we recommend placing the ads for the most prestigious products or those on which you are focusing your work. You can highlight them with colorful highlights, or large superimposed writing. Once you have captured their attention, the public will also focus on the other ads.

6. The importance of concluded or ongoing negotiations

Among the proposals you display, be sure to occasionally include some concluded or ongoing negotiations, especially when it comes to luxury residences. Showcasing the progress of your work helps consolidate your reputation and exploit the principle of scarcity as a marketing tool. The indirect message you communicate is: "The results of my ads are selling like hotcakes, if you're looking for a house, you should contact me immediately."

7. Recommendations on ad signs

There is some information that cannot be missing from the signs you display. Each panel presents a property and a price, at the same time, it serves as a channel to promote the agency. In addition to the details of the house for sale or rent, therefore, be sure to share your business details, with a prominent logo accompanied by your website. Another tip for an innovative marketing strategy? Add a QR code linked to the digital version of the listing to drive traffic to your site.

8. Not just listings

The real estate agency window display shouldn't be thought of as just a space to display listings. In fact, we recommend dedicating a specific area to offers, limiting yourself to showcasing the most interesting homes. Use the rest of the space to promote your offices and business—with your logo, decals, and information—and for decorations designed for seasonal events like Halloween or Christmas: you'll create a fresh and colorful image.

With these 8 tips, you can start designing your window displays with greater awareness: what seems like a small detail can make a difference and show your customers how much you care about offering the best. If you're always looking for new ways to reach a wider audience, the Casavo partner program is just right for you. We offer agencies cutting-edge tools to change the world of real estate together: come and discover them.

Sell your properties at Casavo, or with Casavo. Want to find out how?

Become a partner

Get an immediate assessment online