Index
Technology and real estate: where are we? According to our recent survey, 62% of Italians see technology as a positive element for the real estate sector. This figure rises to 74% among Millennials, the generation most predisposed to adopting new technologies. The research, conducted together with SWG, reveals that the majority of Italians consider technology an opportunity to improve the sector.
The real estate sector, historically considered static, is embracing innovations such as Artificial Intelligence (AI), Big Data, Virtual Reality (VR) and the Internet of Things (IoT). These technologies are revolutionizing the way real estate professionals operate and, consequently, the services consumers can access.
Millennials and Technology: A Winning Combination
The 74% of Millennials consider technology a positive factor for the real estate market. This digitally native generation is currently the most involved in buying their first home and is open to new digital solutions.
Geographical Differences in Technology Acceptance
The survey shows significant variations in attitudes toward technology among different Italian regions. Residents of the South and Islands particularly appreciate innovation in Real Estate (68%), while in the North West only 54% of respondents share this opinion.
Benefits of Technology in the Real Estate Sector
The research identified several perceived advantages of the use of technology in the real estate sector:
- Greater Accessibility: 39% of respondents appreciate the possibility of reaching a wider audience.
- Convenience: 27% rate the ease of access positively. to manage real estate transactions from home.
- Transparency: 26% believe that technology offers access to more information.
- Savings and Alternatives: 19% see an increase in alternatives and savings.
- Direct Management: 17% appreciate the ability to personally manage sales and purchases.
- Speed: 14% recognize the speed of transactions thanks to technology.
Challenges and Concerns
However, 6% of respondents believe technology is negative for the real estate industry. Top concerns include:
- Poor Quality Ads: 35% fear the spread of unprofessional ads.
- Limited Support: 33% are concerned about the spread of unprofessional ads. concerned about the decrease in personal assistance during the buying and selling process.
Economic impact of technology in the real estate sector
The adoption of technological tools has a significant impact on the economics of the real estate sector. It is expected that by 2030, the value generated by Real Estate in Italy could reach 610 billion euros, compared to 510 billion in 2023. By 2050, the sector could represent 31% of the national GDP, involving approximately 2.5 million workers.
The House of Ownership It remains a priority for Italians
Our research confirms that for 83% of Italians owning a house is a priority fundamental, surpassing the importance of having children (67%) or getting married (41%). This figure is consistent across generations, with 85% of Baby Boomers, 83% of Gen X, and 86% of Millennials considering real estate investment essential for their future.