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Many living rooms, a single pop-up store, the one in Bologna
Imagine taking a coffee break and talking about one of the things that are closest to your heart: your home. This is Casavo's new challenge is to combine two elements of our Italian spirit in one place, our first pop-up store, open until July 30 at the Centro Meridiana in Casalecchio di Reno, in the province of Bologna.
We thought we'd invite the mall's customers to have a coffeewith us: a few minutes to relax and get to know us better in one of our lounges set up for the occasion.
Thanks to tablets and digital totems, our local team will guide guests to discover the opportunities we offer to sellers and buyers so that those interested in selling can discover the value of your home directly and schedule a viewing. Those interested in purchasing, however, will have 3D viewers at their disposal to explore the houses of Bologna in an engaging and immersive way, available on our listing platform.
After the success of the Fuorisalone, we wanted to create new opportunities for direct meetings with potential Casavo customers, to create continuity between our physical and digital approach. Although we are a company with a strong technological vocation, we are aware that human contact is essential in our sector. Buying a home represents, in most cases, the biggest investment in a person's life, both financially and emotionally, and it is important for us to establish a relationship of trust from the very first moment, comments Mihaela Victoria Zabrautanu, our Head of Marketing Italy.
If you're out and about in the hills around Bologna, come and have a coffee with us.
We look forward to seeing you at our house.