Index
***
In Milan, a mural in Corso Garibaldi 64 underlines the
necessary innovation that Casavo has brought to the real estate market.
Milan, 13 June 2023 – Casavo, the digital platform that matches the needs of home sellers with the desires of buyers, announces its new Out Of Home campaign created for the cities of Milan, Rome, and Turin.
The concept of the multi-subject campaign portrays Casavo as a true enabler of change and as a means through which it is possible to start a new life project. All of this is made possible by a few simple steps on the Casavo app, which give you the opportunity to The focal point is precisely the simplicity with which Casavo allows you to take such an important step as selling a house.
This simplicity is conveyed through clean, linear visuals accompanied by short copy, which guide the eye from the beginning to the end of the journey enabled by Casavo. At the very end of this journey is the consumer depicted in his new life perspective, and it is It is here that the style changes and becomes photographic, giving warmth to creativity.
The campaign, developed by Casavo and planned in collaboration with Media Italia, is active in Milan, Rome and Turin and is available in various formats including digital screens, FSU, taxis and Eurotram.
In Milan, the mural located in Corso Garibaldi, 64 and curated by the artist Nicholas Perra deserves a special mention. The visual is accompanied by the phrase "But did a mural really need to say that there is a new way to buy and sell a house? Evidently, yes": an impactful copy that underlines the necessary innovation that Casavo has brought to the real estate market.